The FreeMark is aiming for the bigger opportunity: the market for the next phase of cryptocurrency adoption is ~30% of the global GDP, or about $40 trillion in payments.

Many ICO’s tout their justification for use in financial transactions, thus expanding cryptocurrency use. But volatile digicurrencies, using the prevailing model of varying market price, behave in exactly the opposite way of the best medium of exchange.
The best kind of currency for everyday financial transactions is stable: more stable than fiat currencies, and certainly more stable than most cryptocurrencies.

But that is not enough. The larger market needs an incentive to switch to a cryptocurrency. It must be stable, but it also must produce a return. The FreeMark does this by paying a royalty based upon the growth rate of the money supply, completely reversing the inflationary erosion of savings by making natural market growth an ally, and incentivising viral growth.

FreeMark owners will in addition buy and sell globally without exchange rate risk, with both inflation and deflation resistance. FreeMarks are also legally tied to real assets, held in a regulated, audited fund, unlike other fiat money offered by governments or mainstream cryptocurrencies.

How can you trade volatile assets with a volatile cryptocurrency?

The volatilities multiply, making rational investing impractical at best. 

That will never catch on, and hasn’t yet. 

Furthermore, for traders in goods and services, such as manufacturers, importers and exporters, exchange rate risks and hedging practices are a real problem. A stable cryptocurrency, based upon a peer-to-peer, distributed platform solves that problem, and provides incentive for the switch.